What made you support your chosen club?

I come from a country where cricket is a religion. Oh wait, there is another way to say it now. I come from THE country whose cricket team are currently the World Champions. While cricket has been, still is and will be a big part of my life, I consider myself a bigger football fan than cricket fan. To be more specific I'm an Arsenal fan (those few souls who read this blog probably know by now). Until a few years ago, a lot of my friends looked at me like I was an alien when I said I supported a club team which I was in no way associated with geographically or otherwise. As the years rolled by a lot of the very same people are as passionate about their own chosen football club team.

My fascination for Arsenal started with the advent of cable television at home (I say home because it was only a few years after cable television entered India, before it became a standard norm in many Indian households like mine) and the fact that Arsenal were there or thereabouts when it came to winning championships. The English league was the most televised at the time (it still is) and I developed a taste for it, as I already had a deep inclination towards sports.

It's IPL time again.... Yawn

The latest installment of the IPL is a week old as I write this, and we Indians haven't even had the time to gloat over a famous World Cup win. I have yet to watch a full game and the credit (of course I'm being sarcastic) goes to some of our favorite commentators, all back after being rested for the World Cup. Laxman Sivaramakrishnan says, "Oh yes! Happy to be back. Had to keep myself fit for this one. That's why I opted out of the World Cup sponsored by Money Gram International, Reliance Communications, Castrol, ESPN Star ....... ",  all this hoping that at least a few of the brands would pay him a few Rupees for mentioning their names on live television. It's hard enough for cricket fans, having to many times miss the first and last ball of an over because of a commercial break and now we have these dimwits at the mercy of advertisers playing out the audio versions of the commercials almost every alternate ball. LS can be excused because that's probably as close as he'll get to featuring in a TV commercial.

I say, “KOP-y this”!

Now that all the hype over Fernando Torres' move to London has died down it's time to shift focus to another interesting development concerning one of English football's biggest clubs. Liverpool FC now has an online version of ‘The Kop’, which is a development in the social media sphere cannot be ignored, especially from a sports marketing angle. It is a proper social media hub developed by a football club just for their fans and it is the first of its kind that I've known of. It is interesting from a marketing perspective, for the club and other football and/or sports clubs and organizations and also for the fans.

Looking at it from an internal marketing point of view, creating their own branded closed space for fans and bringing them together as a community, gives Liverpool FC a chance to capture information about their fans and get to know them better, therefore giving them direct access to their fans without depending on a third party network. This will also let them easily shape conversations around Liverpool FC. Most of the top Premier League clubs now have a presence on Facebook, Twitter or both, and this has allowed them to get closer to their fans and also gave clubs an idea of how many people were actively following them online. Also, since the Premier League’s popularity has become global, a social media presence allowed clubs to get a rough idea of their following outside the UK and actively monitor what was being said about them. Even after these advancements, there are certain areas that are lacking. It is common now to see fans commenting on clubs’ Facebook posts, but the level of interactivity between fans is minimal if not non-existent,